resume

Jenny Honeycutt
Contact me by email

Summary:

Highly respected professional offering more than 15 years of experience as a writer, editor, and creative director. Specialties include technical, product, and marketing writing. I’m proficient in tailoring my writing to the needs of the client and the customer audience, with careful attention paid to the user experience. I also have experience managing teams of copywriters, mentoring junior copywriters, and managing cross-functional teams working on projects with multiple delivery channels.

Experience:

October 2012 – present
Bank of America
Charlotte, NC
VP, National Associate Engagement Content Manager

  • Job duties coming soon

August 2007 – October 2012
Bank of America
Charlotte, NC
VP, Associate Creative Director

  • Job duties coming soon

April 2007 – August 2007
Bank of America
Charlotte, NC
Contractor

  • Write, edit, and proofread online content, ensuring consistency with the Bank of America brand and style guide
  • Collaborate with creative teams, including relationship and site content managers, business partners, project managers, designers, and others, in developing original online content and revising existing content
  • Lead content review sessions with project teams
  • Champion use of the style guide among relevant associates, including site content managers and business partners
  • Monitor overall quality and functionality of online channel, including graphic and navigational elements, and ensure their consistency with content style
  • Work with marketing teams to write and edit content, including emails
  • Support the Web editor and site content and relationship managers as necessary

September 2006 – March 2007
TIAA-CREF
Charlotte, NC
Online Editor

  • Participate in the development of the overall online creative strategy and user experience across all TIAA-CREF online media and e-business applications
  • Ensure relevance and high quality of web channel’s user experience
  • Identify and implement usability and interaction design best practices
  • Ensure that visual design, copy, and information architecture work together to create an experience that resonates with users
  • Work with partners across the enterprise to align user experience strategy with key corporate goals
  • Focus on providing overall content strategy for the company’s websites to ensure a consistent user experience, as well as consistency in structure, voice, terminology, and messaging
  • Develop innovative solutions for online content presentation
  • Enhance, edit, and reformat offline content for the web
  • Develop labeling and naming conventions
  • Create taxonomies and metadata frameworks for grouping and tagging content
  • Use personas and other components of user-centered design to create a reliable, positive online user experience
  • Help develop UI solutions that meet customer needs via voice, structure, and navigational elements
  • Participate in user research and usability testing to develop insights about customer behavior
  • Help ensure that design solutions are driven by the needs, tasks, and goals of the target audience
  • Participate in the development of enterprise-wide guidelines for online graphic, editorial, and accessibility standards

September 2002 – September 2006
Bank of America
Charlotte, NC
E-commerce Senior Writer

  • Manage and coach a team of full-time and freelance writers
  • Interview and hire staff members as needed
  • Conduct performance reviews
  • Create development plans for employees
  • Create and champion use of personas in all phases of the design cycle
  • Write, edit, and proofread online content, ensuring consistency with the Bank of America brand and style guide
  • Collaborate with creative teams, including relationship and site content managers, business partners, project managers, designers, and others, in developing original online content and revising existing content
  • Lead content review sessions with project teams
  • Champion use of the style guide among relevant associates, including site content managers and business partners
  • Monitor overall quality and functionality of online channel, including graphic and navigational elements, and ensure their consistency with content style
  • Work with marketing teams to write and edit content, including emails
  • Support the Web editor and site content and relationship managers as necessary
  • Maintain online editorial style guide using HTML, JavaScript, and CSS

April 2002 – September 2002
Bank of America
Charlotte, NC
Content Strategist

  • Recommended and developed content strategies around bankofamerica.com’s Consumer Real Estate Web site
  • Conducted analysis of competitors’ Web sites and stayed abreast of the latest content and functionality offerings
  • Made recommendations concerning content development, direction, and strategy for all CRE Internet Channel projects
  • Wrote communications articles for the CRE Internet Channel
  • Edited and approved all content changes on the CRE Web site

April 2000 – March 2002
First Union/Wachovia
Charlotte, NC
E-Commerce Content Editor

  • Created original content for firstunion.com, including help files, FAQs, error messages and personal finance articles
  • Edited existing content to ensure compliance with style guide
  • Input content using Vignette StoryServer
  • Served as content expert for various departments throughout the bank

March 1999 – April 2000
LendingTree, Inc.
Charlotte, NC
Project Manager/Web Content Producer

  • Responsible for extensive copywriting, content development, HTML coding, layout and design
  • Gathered project requirements from internal and external clients
  • Created timelines for projects and ensured completion of projects
  • Acted as liaison between Borrower/Lender Groups and Technology Group
  • Created initial “mock-ups” for technology developers to review
  • Presented final design to programmers
  • Assisted with planning and implementation of user testing

May 1998 – March 1999
Mecklenburg County Sheriff’s Office
Charlotte, NC
Analyst/Web Developer

  • Created and maintained Web site for one of the largest sheriff’s offices in the country
  • Acted as liaison between Internet committee and Sheriff’s Office
  • Co-chaired Internet committee and served as contact for all Web site related information
  • Met semi-monthly to create new ideas, make current changes and ensure timeline
  • Wrote company-wide policies dictating procedures for Web site maintenance and use

July 1997 – April 1998
The Charlotte Observer
Charlotte, NC
Web Site Designer

  • Designed and maintained Web sites for large client base in the Charlotte area
  • Met with internal and external clients throughout the Charlotte area (Carowinds, Queen City TV & Appliances, etc.)
  • Acted as liaison between production department and technical department
  • Created animated banner ads of various sizes for local and national online products
  • Created in-paper and online ads promoting charlotte.com’s services and products

November 1996 – July 1997
The Charlotte Observer
Charlotte, NC
Library Assistant

  • Coded published newspaper articles for inclusion in SAVE/Vutext database
  • Filed published photographs
  • Completed research requests in a timely manner for reporters and editors on deadline

September 1996 – December 1996
The Charlotte Observer
Charlotte, NC
New Media Intern

  • Conducted Internet research
  • Produced Web pages for charlotte.com
  • Assisted editors with the production of a daily Internet newspaper

August 1995 – November 1996
The Charlotte Observer
Newsroom Clerk

  • Compiled briefs and calendars
  • Answered newsroom telephones, assisted reporters, copy editors, and page designers with research
  • Sorted and delivered mail and faxes
  • Ensured copy and photographs were delivered to composing before deadline
  • Sorted and delivered first run of all newspaper editions to appropriate editors
  • Assisted with special projects as needed

Programming Skills:

Expert: HTML, Cascading Style Sheets
Intermediate: Javascript
Beginner: MySQL, PHP, Visual Basic, Active Server Pages, VBScript

Education:

University of North Carolina at Charlotte
May 1998
BA English

References:

Available upon request